When designing custom boxes for your brand’s packaging, you need to incorporate all marketing and branding material into the design of your custom packaging boxes. On the packaging box, your logo is the key element that must be shown clearly. You should only use eye-catching taglines on your packaging box but also need to ensure that words are easy to read and comprehend. The typography must be eye-catching so the branding tone and message will convert your potential customers to loyal customers.
In this blog post, we have come up with essential information on what to consider when selecting fonts for customized packaging boxes.
Font type matters a lot when you want to go for the right sort of typography for your brand packaging. First, think about your brand image and tone. With the right fonts, you can express your brand’s vibe and ideas. For example, if your brand image portrays a fun ambience and is colourful, we recommend including bright colours and patterns in your packaging design.
For comprehensible and legible typography, you can use the following types of fonts:
The word Sans means “without”. This font doesn’t use the lines at the end of the written letters. In the 1800s advertisements, you will see Sans Serif fonts as this font normally portrays a formal tone and feel.
This font is one of the old fonts used for typography purposes. You may notice that the look and feel of this font are serious and classic. Times New Roman is one of the classic examples of Serif Fonts. Normally, this kind of font is best used for newspapers but you will get better results if you use this font for custom boxes’ visual content.
You can use decorative fonts for various brand tones as this font will give you a sense of freedom. Decorative font is a class of other different types of stylish fonts that make your packaging typography unique and well-designed.
It comes with handwritten calligraphy and other fonts that transform your packaging text visuals’ uniqueness. This font on custom packaging boxes will give your customers a warm and personal touch. If you want to add elegance and luxury, cursive handwriting fonts are the best example.
When considering other packaging elements, don’t lose track of your font size. The font size should be prominent but not overpowering that it is difficult to read. Focus on word selection and word hierarchy that you want to use on your product packaging. Your brand name and logo should be bold and large. The other essential details like social media handles, hashtags, and tagline should be smaller but in legible font size.
It’s easy to get stressed when you want to add relevant information to your packaging boxes. You need to include all the information that is properly sufficient and relevant to your products so that customers can easily know everything about your brand. The main purpose is to stand out from the competition. Just like the right typography and optimal font size are important, the amount of information you want to add to product packaging is also important.
So, in conclusion, we know that the customer wants to know about all relevant information that is associated with your product and brand. Therefore, you need to choose the right fonts and sizes and include relevant and necessary information on your custom packaging boxes. If you use the right font style and font size, your product packaging will grab the customer’s attention and it will be quite easy for your potential customers to read the taglines and text on the packaging box. If you want unique and the right kind of typography on your packaging boxes, contact YBY Boxes Australia today as we have a team of packaging experts!