According to IBIS World, the estimated market size of the packaging industry in Australia is $972m. Are you wondering why this is so huge? Let us explain.
Custom packaging has a deep impact on the perception of the customers. It urges them to buy your product. If you start a business, and choose a product but don’t work on the buying behaviour of your customer, it’s a horrible pitfall for you. As your packaging strategies will never align with the customers’ desires, that means lower revenue and sales.
However, it is not rocket science to understand the right custom packaging that helps you to uplift your business. Here are four easy steps to select custom packaging that sells, let’s start with the demography.
The first step before designing custom packaging for your product is to determine who is the target audience. It will help the brands to know about the interests and tendencies in the community. Like if you are planning to design toy packaging, using window boxes with PVC or CPVC sheets will be a great idea for that.
The sheets will protect the product from dust and the window will be able to enhance customer interaction because of its clearer appearance. Conversely, if your product is going to stay longer on the retail shelf, don’t use windows and die-cut designs.
In case of fragile and delicate products, use corrugated boxes and rigid boxes. It will keep your products safe during transit and help them to reach your customers safely. When the customers get the product in one piece with attractive packaging, it will elevate their unboxing experience. So you are attaining protection and customer satisfaction simultaneously in one packaging.
Every brand has its personality and particular identity that is represented by sensational typography, phenomenal designs, and purposeful logo. For instance, in the case of Mercedes Benz, the logo consists of three lines inscribed by a circle. That means the brand has wonderful products for all three categories of earth, air, and sky.
When you print your logo and make futuristic designs on custom packaging, your customers will instantly know the purpose of your product. It will help in the right placement of your product in the mind of your customers. Whenever they need the same product, your brand name will pop up in their thoughts and memory.
Brands use Kraft material for custom packaging in order to reflect that they are contributing to a go-green campaign. It is affordable material but equally attractive with minimalist designs.
If your targeted audience is aware of climate change and global warming issues and actively trying to participate in sustainable packaging ideas, Kraft is the best option for you. It will help you to reduce your carbon footprint and make the ecosystem a secure habitat for all living organisms.
Custom packaging has great potential to explore when it comes to attracting more customers and getting high sales. When you understand your customer’s needs, it becomes easier to come up with custom packaging that is modern and practical. If you still have any issue with packaging, you can contact the customer care services of YBY Boxes Australia that are available 24/7.