7 Custom Paper Packaging Inserts to Build a Stronger Customer Base

Rewards from the brand where the customers make purchases increase loyalty and word of mouth. Packaging inserts are small yet valuable tactics to grab the attention of potential customers and build their trust, beyond product quality. Further, they increase the unboxing experience and foster brand identity as well.

From thank you notes to ultimate discount coupons there are endless possibilities to add insert in your packaging and make it stand out from the rest. In this complete guide, we will discover the top 7 packaging inserts that influence your customer base.

7 packaging inserts that improve the loyalty and trust of potential customers are as follows:

1. Personalise Thank You Notes/ Cards

Personalised thank you notes or wishing cards that are specially designed with customers' names, really impact their overall purchasing experience.  Yes, you can add the customer or their loved one's name on packaging boxes to win their hearts.

Thank you notes are precious to customers and these notes ensure that every single customer values to brand. As a result, they feel respected or admired and spread word of mouth. Furthermore, incorporating brand logos or images on thank-you notes furnishes the final look and builds brand recognition as well. 

2. Discount Vouchers or QR Codes

Every single customer who deals with a certain brand deserves a discount. Right?  No matter, if customers purchase a single piece or bulk, you can make every box super exciting and valuable by adding discount vouchers.

On the other hand, if brands use QR codes to offer discounts it is also a good idea. Customers can scan the codes with their mobile phones and get discounts on the spot. Discount draws highly influence customers, especially kids, and women, they love to participate in lucky draws to win discounts or other gifts.

3. Entertainment Coupons

Beyond discounts, businesses can add entertainment coupons as well. How?  In packaging inserts, you can add free movie tickets, entertainment show coupons, free trips, etc. Indeed, these coupons attract a huge customer base and keep them retained with your brand for the long run.  After all, buy one get one deal is also a super tool to hit a wider audience and influence them to make a purchase.

4. Product Gift Sample

When it comes to increasing the value of any product, brands add them in packaging inserts. It is a wise way to increase the value of products and inspire customers to desire one. The best example of such packaging inserts is the cosmetic industry. Usually, they offer small lip liners or mini concealers as samples or testers. As a result, when the customers try these free samples, the quality of the product provokes them to make a purchase as soon as possible.

5. Product Description

In packaging inserts, the most crucial thing is the product description note. You can add a note that is full of product information. From usage directions to ingredients (if a foodstuff) precautions and storage tips each and everything is printed on that paper or note, which provides precise information to customers about the item. Furthermore, this note also serves as a marketing tool by carrying your brand logo or company address. Thus, this single note represents your brand where it goes.

6. Catalog of products

If you are dealing with more than 2 or 3 products, then insert packaging is a way to publicise other ones in a box as well. You can create a catalog of the other products that you offering to sell and add in custom packaging boxes. No doubt, it is a smart way to market your all products and spread information about all of them.

7. Games or Puzzles

Last, but not least, think out of packaging what can be attention-grabbing in your packaging and consider all age customers. Small puzzle cards or games attract the kids. Add some difficult games for the adult that boosts curiosity to purchase and solve the tricks.

In a Nutshell

Indeed, packaging inserts are a starring tool to increase customer loyalty and improve their purchasing experience. Rewards or discounted offers build brand recognition and cheer customers to come back in the future as well. Personalized text and thank you notes feel customers valued and appreciated by brands, ultimately they spread word of mouth. Further, entertainment coupons, games or puzzles, product description notes, and catalogs of other offerings also can be included in packaging inserts.