5 Smart Gift Wrapping Tricks to Avoid Damage While Unboxing 

Gift wrapping is a nice addition to your online store as it gives customers the convenience of sending the parcel directly to their loved ones! But usually, buyers complain that products suffer while unboxing. Well, some might also blame the brand for sending a damaged product! Here we are with some of the wrapping tricks to avoid this noise!

According to the recent research, 20% of consumers report damaging the product while unboxing, due to the complex gift wrapping.

5 Smart Gift Wrapping Tricks For Your Brand

We need to figure out that some items require anti-damage packaging before wrapping the gift. This is tricky, and as one of the top manufacturers, our experts sat together and formed this article just for your brand!

Read till the end to know how packaging experts think you can avoid product damage while unboxing. Let’s Begin!

1. Your Wrap Shouldn’t Rip (Literally)

There are different presentations you want to give when it comes to wrapping a gift. But if you are using a flimsy paper for the sake of an extra decoration effect, and it tears with a slightest pull. Not a very wise decision as a professional brand!

Rather than using a cheap wrap, go for the Kraft paper, textured sheets, or even the laminated wraps, which are sustainable as well! Give the wrapping that’s chic, secure, and send a clear message of providing nothing but quality to customers!

2. Don’t Wrap Over Empty Space

Product rattling around in its box is like an open invitation to damage! No wrapping can save products from scratches, cracks, and your brand from suffering client dissatisfaction. The reason is that wrapping an unfit hard box is not the right thing!

• You can rather go for creating the soft cushion under the wrap with thick tissue paper, crinkle filler, soft fabric, or biodegradable foam.
• Use the holy grail for the fragile items.
• Also, colourful bubble wrap is a thing! And a very pretty one.

3. Rigid Boxes For Luxe Look & Serious Safety

Let’s repeat together: Premium product wrapping should not involve foldable cartons! They are not just a vibe killer, but also can cause immense damage! Faster than you say oops, they will bend, dent, and squash!

• For the luxe effect, go for a rigid box! They are secure.
• You can also use the magnetic closure and drawer-style opening

Remember, these two options are best for highly luxurious gift wrapping! Let your creative ideas make your gift box a collectible for customers.

4. Easy to Open, But Not Cheap Looking

Don’t turn your gift unboxing into a war scene! Honestly, the flood of tape, glue, and ribbon might look secure, but in reality, it is just not the best idea for the gifting.

• Ensure that your packaging is easy to open and there is no special need for scissors, a butter knife, or sheer willpower to get to your product.
• Rather, use the peel and seal tabs, some branded stickers, or a magnetic closure.
• You can write the cues for guidance to prevent the mishandling, like “Lift Here” or “Pull Gently”.

Give your customers intuitive, elegant designs that feel premium.

5. Test It Like You’re the Customer (Because You Are)

Test before you ship! Yes! Even if you have all the wrapping padding and the box, you still need to test from the customer’s POV.

• Perform the mock unboxing; toss the box around gently and drop from desk height as well, and shake a bit.
• Open it afterwards and see if everything is fine.
• In case of any tear, just fix it, tweak it, and test again.
• The packaging brand you are choosing right now should be able to maintain your brand’s integrity!

Imagine if one unboxing gone wrong video goes viral! That’s not good for the business.

Let’s Wrap It Up With Us!

Unboxing is branding, experience, presentation, and your brand’s first impression. Choosing wisely can not just save your brand’s impression but also bring your client the happiness of revealing their order.

So, before you seal that next box, ask yourself:

1. Will this survive the journey?
2. Will it wow on camera?
3. Will it make the recipient smile?

Keep in mind that it’s not just gift wrapping. It’s your branding!