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How to Create the Perfect Custom Nail Polish Packaging with Branding in Mind?

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Customising unique and creative custom nail polish packaging is an excellent way to promote or market your cosmetic brand. It helps your brand stand out in the cosmetic industry. These high-end custom nail polish boxes also give your customers an unforgettable experience and they will happily shop again.

In this blog, we are going to share some tips and tricks to create a perfect custom nail polish packaging that will help your cosmetic brand to stand out.

1. Recognise Your Ideal Customers:

Before you jump to selecting the design of the custom nail polish packaging, the first thing you need to understand is who are your ideal customers. Are they sweet little girls in their twenties, as they are obsessed with sparkling objects? Or are they middle age women, who are very much concerned about their beauty standards? Once you understand who your target audience is and what they are expecting from your product, you’ll efficiently customise the wholesale nail polish boxes to catch the attention of your ideal customers.

2. Recognise Your Brand Personality:

Now that we understand how important is to identify your target audience, the same goes for your brand. By customising your nail polish packaging boxes, you should focus on your brand personality. Ask yourself about what you are branding. Are you classic and simple? Luxurious? Accessible? Edgy and dark? Or anything else. When you identify what brand image you want to present to your customers, it is easy for you to choose the design elements that will go great with your brand personality.

3. Know Your Selling Strategy:

Designing your custom nail polish packaging also depends on where you want to sell your nail polish. Your design strategy might vary with the selling strategy. You should first make a plan, about where you are going to sell your nail paint. Online? In stores? In boutiques? In large retailers? Then customise your amazing nail polish packaging according to that.

4. Do Your Homework:

Do your homework before starting to design the custom nail polish box packaging. This will inspire you throughout your customizing process. Search and collect all the images, colour combinations, sizes, advertisements, and all the stuff that you think looks great and suits your brand’s personality.

5. Choose Suitable Packaging Material:

The selection of the right material for custom nail paint boxes also impacts your business. Nowadays, eco-friendly packaging is the trend, after Covid-19. Cardboard and kraft material are the best choices for wholesale nail polish boxes, as they are biodegradable and recyclable. Moreover, they can be easily molded into any shape and style.

6. Amazing Packaging Style:

There are many amazing packaging styles in the cosmetic industry for custom nail paint packaging boxes. You can choose the style of the packaging boxes according to the shape and volume of your nail polish. Some trending styles of packaging for your custom nail polish are:

  • Square boxes with fantastic printing
  • Rectangular boxes with separate lids
  • Box with two nail polishes
  • Triangle shaped boxes
  • Straight tuck boxes
  • Reverse tuck boxes

7. Nail Polish Packaging for Branding:

  • The colour of the nail paint must be printed on the packaging, for a better understanding of the customers
  • Matching labels with nail polish make your packaging looks gorgeous.
  • Custom packaging must protect the nail polish bottle from damage.

8. Printing And Finishing Options:

  • Gold, copper, and silver colours printed on the packaging, enhance the charm of the nail paints.
  • The use of spot UV increases the visibility of the content on the nail polish packaging.
  • For a glamourous look, use hot foil printing.
  • Embossing will also make your custom nail paint boxes, eye-catching and alluring.

Conclusion:

Follow the above given simple yet effective steps to create the perfect custom nail polish packaging, which will boost your business growth, profit, and sales. Follow us for more incredible tips and tricks about custom packaging boxes.