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How Varnish Is Used in Printing and Packaging – Explained All

how-varnish-is-used-in-printing-and-packaging-explained-all

When your product is sitting on the shelf, the only thing that draws the customer’s attention towards the product is its craftsmanship. According to a study, customers are more captivated by a product that has a nice appearance along with a unique presentation.

To make their product appealing, the business can opt for custom printed packaging boxes. There are endless options in custom packaging facilities to enhance the beauty of the product and make it stand out.

One such technique is the use of varnish for the printing and packaging of your product. Custom packaging companies provide brands with many different options when it comes to packaging and printing.

1. WHAT IS VARNISH?

Varnish is a technique used to add a layer to your product while printing or after. It is also a way to turn ordinary packaging into a luxurious one by giving your product a unique style, as well as protection. Varnishing is offered in many different types such as gloss, matte, or satin, hence, the business owner can choose what suits the products best.

 But, how a client can opt for the correct type of varnish for their custom packaging if they are unfamiliar with the basic terminology associated with it? Don’t worry, here is a simple guide for you to understand how varnishing can be used in printing and packaging of your product;

1. Gloss Varnish:

As the name is already self-explanatory, gloss varnish provides your package with a glossy coating. It is reflective and provides glare on movement. It is more appropriate to use this type of coating for hard surfaces as it gives good coverage and adds detail as well as depth to your packaging.

It is considered ideal to apply this type of varnish on print media on a gloss sheet. The only downside is that if the covering is not done properly it can hinder text readability.

2. Matte Finishing:

If you want your product packaging to be subtle yet classy you can opt for this type of varnish. Unlike gloss varnish, this will not give the product a glossy look rather it will bring a soft matte look. There is less glare and better readability with this style of finishing. This is a more sophisticated finishing if you want less sheen.

3. Satin Finishing:

If you want your custom packaging to have both qualities of gloss and matte varnish, this is the best option for you. It is a semi-gloss finish and gives your custom packaging a velvety texture.

4. Aqueous Coating:

The most popular of all is aqueous coating. This is a water-based finishing which makes it eco-friendly. If your packaging material is lightweight but has a heavier text weight this might be the best option for you as it does not cause any creasing or wrinkling or packaging material. The aqueous coating can be glossy or matte.

If you want your packaging to have a good shine along with scratch protection, use a gloss aqueous coating. If you want your printed piece to have a savvy look with bright images, matte aqueous finishing might work very well for you.

5. UV Coating:

Last but not the least, comes the UV coating. The UV in the name refers to the curation of the packaging with the help of Ultraviolet light rays to fix the image onto the custom packaging. UV coating provides the most protection because it hardens after drying very swiftly and gives a good shine to the packaging making it look sturdy.

2. ADVANTAGES:

Over time, your packaging can become dull and less appealing to the customers. Using varnish for custom printing and packaging can help to maintain the protection of your product by making it smudge-proof, dust-free, easy to clean, and safe from moisture. This makes the product attractive for a long period. The client can also highlight their logo or tagline using varnish in custom packaging and printing.

The only drawback of this technique is that with varnish your product can’t be written on, So, for products like greeting cards or postcards, varnish might not be a good option.

3. WHY US?

YBY Boxes Australia provides you with a wide variety of finishing options to choose from. We aim to deliver the best quality finishing with protection and budget-friendly options for your custom printed packaging boxes of all types.