Matte or Glossy Coating: 6 Surprising Benefits You Should Know About

Packaging is the first thing that customers see when they want to buy any product. Printing and the right coating options help to varnish the packaging surface and prevent it from color fade. Matte and glossy are two different coating options, that give your packaging a new look.  Indeed, a combination of small details can make a big difference. Thus, gloss lamination provides a spotless finish, and the matte coating looks simple but provides elegance.  In this complete guide, you will discover which coating reigns supreme in the world of custom packaging. Let’s get started!

Difference by Look and Texture

Matte coating

The Matte finish has a low gloss percentage, creating a sense of simplicity. It means it did not reflect the light to add a shiny texture. No doubt, packaging design is more than just the exterior of a product. Yet, many packaging companies offer matte coating options to give the packaging a high-end finish and make your brand packaging stand out from the rest.

Gloss Coating

The overall look of your packaging significantly impacts how your customers perceive your product and connect with your brand. Most importantly, the packaging refers to something that reflects the values and strength of the brand. So, choosing a glossy coating is a smart way to highlight the products on the store shelves. For instance, if you are a Barbie doll retailer, you must need a glossy coating for packaging to give your boxes a shiny and eye-grabbing texture.

Pros and Cons of Matte coating

Matte is a versatile finish that adds a sense of sophistication to your packaging and makes it even more eye-grabbing for customers. let’s explore the pros and cons of matte coating:

Pros

• It dries quickly and allows any kind of writing options. Yes, you can add easily your brand’s name and any other relevant text to boost your brand perceptions.
• Suitable for most printing projects
• Offer simplicity with graceful texture

Cons

• It shows fingerprints on the surface of the boxes
• Lifespan is short, elegance can be affected after a time
• It is not as durable as glossy lamination

Pros and Cons of Glossy Coating

Gloss finishing is the perfect option for adding a touch of glamour and vibrancy to your custom packaging boxes. No matter, whether you use this coating in cosmetic boxes, toy boxes, cereal boxes, and gifts, it is the best option for all.

Pros

• A youthful and brighter coating option to communicate with customers
• Offer a flawless surface, without any scratches
• Moisture resistance and protect the item from humidity

Cons

• It is not easy to write on the glossy box
• It reflects the light, so might cause problems when placed under light

Now it’s time to know the 6 surprising benefits you should know about Matte and glossy coating

Matte Finishing

1. Enhance Visual Appeal

Matte coating options offer exceptional visual appeal to your packaging. Additionally, grabs the attention of potential customers with smooth and simple textures.

2. Print-Friendly

Your packaging represents your brand, thus it could be a little bit more attractive, informative, and detectable than is possible with printing options. Yes, matte coating allows you to add any text, logo, or slogan easily and give it any style.

3. Versatile Coating Option

If your packaging is covered with images or a complex design, then a matte coating is a go-to option. It is a superb choice when paired with any design.

4. Natural Aesthetic

Matte finishing refers to a natural aesthetic that never goes out of trend. With bold and vivid colours, it creates a soft but rich texture, that gives your packaging a natural look.

5. Professional Image

Matte lamination’s major advantage is that it makes your packaging appearance professional and upscale.

6. Subtle Colours

If your brand’s product packaging design features a subtle and muted colour then matte coating is best to enhance its richness and depth.

Glossy Finishing

1. Gloss coating improves user experience and the shiny surface of boxes perceive the quality of products
2. Cost-effective coating option that matte that is why preferred by all scale businesses.
3. Glossy coating provides premium protection to the packaging boxes and the moisture resistance feature makes it ideal for food packaging.
4. Enhance the overall appeal of the packaging boxes. It makes the custom packaging features even more attractive and exceptional from the competition.
5. Increase the shelf-life of the packaging and add extra strength to your packaging standard
6. Easy to clean and maintain the spotless shiny exterior. Mostly, suited for fashion, toy, cosmetic, and gift products.

Summing Up

Matte or glossy coating plays a dynamic role in enhancing the visual appeal of custom packaging boxes. In addition, these superb coating options offer 6 surprising benefits like giving your packaging a professional touch, increasing visual appeal, and versatile and eye-grabbing coating options. Lastly, the glossy coating is easy to clean and increases the shelf life of packaging through moisture control nature.