-
Office Timings Mon - Fri 09:00 am 5:00 pm
Office Timings Mon - Fri 09:00 am 5:00 pm
With every passing day, the retail packaging competition is growing. Only those brands get noticed that strive to make their custom printed packaging stand out on shelves. Maybe you’ve heard the term POS vs. POP displays, but you may not be using them right now.
If this is the scenario, then you should use them to make a bigger impact before it’s too late. This blog post covers the main differences between POS & POP displays, along with other nitty-gritty details. Keep reading!
Most brands confuse them with these terms, and mostly make similarities between them. But there are clear differences that set them apart from each other.
POS stands for point-of-sale displays that are placed near the checkout counter. What’s the purpose of placing them near the counter? To trigger impulse purchases and encourage customers to add a few other items right before making a payment.
These are small in size, cover little space, and can come in the form of small racks, countertops, and beverage coolers. You can also use these displays for sales promotion purposes, such as discounts, buy one get one free deal, and flash sales.
POP displays are placed throughout the store that build in-store interactions between a customer and a product. This can be in the form of shelves, promotional materials, or any other special display, like billboards.
Maybe you are thinking they are just like other products positioned throughout the store, but no, this is not the case. They are quite different from other general products placed in the store.
For example, while passing through the store, a customer sees a product, likes it, and wants to take it to the checkout counter. A time when he or she is freed from purchasing necessary commodities and proceeds to the checkout to complete the transaction.
POS displays enforce quick customer interaction, whereas POP displays engage customers for longer. POS displays often demand little time to finalise whether to buy or not, without wasting time.
POP displays demand careful attention and enough time from the customer side. This is because most items displayed on POP are promotional items that take time to engage and educate customers, so they can easily make a final decision.
Most items being displayed on POP are small & low-cost items that trigger impulse purchases. On the other hand, POP displays hold promotional, featured, and high-priced products, including a few of them to educate customers.
POS displays let customers finalise their decision in less time. But POP displays may take up more time because they provide customers with a memorable shopping experience and influence buying decisions.
Since POP comes with products that customers also plan to purchase, the scenario is different in POS displays. POP engages customers who are already in the consideration stage of the buyer’s journey.
POS displays have the power to engage customers the time they are leaving the store premises. Customers with no intention to purchase a particular product may change upon seeing POS displays at checkout.
The design layout and size of POP displays are large to promote bulk items, but not in all scenarios, although they vary from product to product. Most POP displays come in the form of end caps, shelves, dump bins, and signage.
On the contrary, POP displays are small in size and are placed on cash counters. Products in these displays are small in size, which covers minimal space, and are in the form of countertops and small racks, etc.
The purpose of the POP display is to help retailers sell both old and new stock while engaging customers. Additionally, retailers can easily educate customers about specific products so they consider buying them in the future.
Now, if we talk about POS displays, they enhance product visibility since buyers approach the cash counter before leaving the store premises. Products in POS displays are often attractive and stylish, which is liked by customers.
POS vs. POP Displays: Both are effective and must-haves for retail marketing. The choice depends on your brand and what you want to achieve by utilising them. We discussed the differences in a detailed way.
YBY Boxes Australia deals in all types of custom-printed retail packaging boxes. These boxes are perfect for all retail products, whether you need them for POS or POP displays. Grow your retail business with us.
All Categories
Home