When it comes to achieving flawless product packaging design and maximising its appeal to potential customers, you need a lustrous UV coating. It’s a liquid finishing technique that is applied on the printed surface to attain not only a visually appealing but also a protective and glossy layer. Brands use UV coating for multiple reasons like to intensify colours, protect the packaging from moisture, & fading, and obtain longevity.
Let’s explore further how UV coating is an effective way to pop up your product packaging design and bring versatility to its appearance.
UV coating is the sort of varnish that is applied on the packaging surface to make it shinier and clearer. The protective layer enhances the vibrancy of the artwork on the custom packaging boxes that make it more captivating and easy to read for the customers. In addition, the clear surface helps the buyer to grab the idea and company message effortlessly.
There are two sorts of UV coating: Spot UV coating and super UV coating. In the case of spot UV coating, you can make the certain part of your packaging more prominent that you consider important. When your customer looks at your packaging, they will first catch the shiny region of the packaging, so you can choose the brand name or your product name for spot UV coating region.
On the other hand, in super UV coating the whole surface of packaging boxes is varnished by the coating instead of a certain area.
During the transit process, it’s common for the packaging to be rubbing away and received some scratches. If the packaging surface is not protected by UV coating, it will directly affect the printed design on the packaging. That will leave visible scratches on the surface and provide the impression of lower quality to the customers.
VOC stands for volatile organic compounds with higher vapor pressure and lower water solubility that are harmful to the environment. These chemicals are mainly used in the manufacturing of refrigerants and paints. UV coating doesn’t use VOC rather employs eco-friendly solvents that dried up earlier and make the production time lower.
UV coating adds a peculiar sensory experience such as a texture or smoothness to the product packaging. You can use Spot UV for creating a contrast and raising a surface that will make the design more interesting. It will also leave a lasting impression on the customers and helps to stand out your packaging in the retail store.
UV coating is an effective way to pop up your product packaging design because it produces a shiny and glossy surface while making the readability of your brand message better. The coating not only intensifies colours but also acts as a protective layer on the packaging surface to prevent it from abrasion due to rubbing away during the transition process.