What is Packaging Differentiation & How to Strengthen Your Brand With it?

Packaging differentiation is a term used to differentiate one brand’s packaging from another. This is all about product’s image building, protection and highlights in a vast market with hundreds of other competitors.

With the help of unique features or characteristics for the product, brand owners will always find different ways to make their packaging stand out on retail shelves. In this blog post, we are going to share some tips with you how can you strengthen your brand with it. Keep reading!

4 Amazing Ways to Strengthen your Brand with Packaging Differentiation

1. Go for Branded Packaging:

Branded packaging is a type of packaging where customer will get good experience while interacting with product for the very first time. Retail shelves are filled with same category of products with different types of packaging but only a few products are noticeable because of branded packaging.

Take custom cosmetic box packaging as an example as most brands come up with traditional style packaging while others incorporate unlimited customisations like finishing, embossing and debossing to make it more appealing and stand out.

2. Create Mix of Coloured Patterns:

Different products always come with interesting mix of various colour patterns, suitable for brand image. This also includes customisations like packaging finishes in the form of glossy surfaces that were once difficult to print on custom printed boxes.

Most bakery brands use brown colour for custom printed bakery boxes and its variations of multiple shades are common. But on the other hand, only few brands are capable to make different colour boxes, which allow them to make their brands stand out.

3. Selecting from Different Box Styles:

With alluring and attractive box packaging styles, it is easy to get customer’s attention at first sight. Normally, some products can have the same type of packaging box styles like custom two-piece box packaging which can be used for apparel and perfume items.

Likewise, some slider boxes are common with apparel, bakery boxes are tuck boxes with auto lock, cigarette packaging is always found in flip-tops.

4. Packaging Durability:

Any type of custom printed packaging that is manufactured for packaging of various items must be tested in terms of durability and protection. Packaging should be durable enough to prevent products from sabotage and damage from environment and other hazards.

Fast food items like burger, wraps or other bakery items are protected via custom printed cardboard boxes. On contrary, cigarette box packaging has a double barrier and lamination layer for box packaging containing electronic pieces.

Final Words!

Packaging differentiation is about making your product stand out through unique, thoughtful design that resonates with your audience. It’s not just about looking good, it’s about telling your brand’s story, creating an emotional connection, and enhancing the customer experience.

To strengthen your brand, focus on sustainability, functionality, and aesthetics that align with your brand values. Use colours, materials, and shapes that reflect your identity and appeal to your target market. By doing so, you create a memorable unboxing experience that builds loyalty and sets you apart.