Packaging design can make or break your brand sales especially when you want to stand out in the competitive marketplace. Gloss lamination is the procedure of applying a thin protective layer of transparent gloss surface plastic film to a paper sheet with pressure and heat.
All the laminations are best but the gloss lamination will give your product packaging an attention-grabbing and eye-catching look which ultimately captivates the customer’s attention. If you want to give your brand packaging an appealing, unique, and attention-grabbing look, you should go for gloss lamination.
Here are the top 6 reasons why you should consider gloss lamination for custom printed boxes:
Gloss lamination is thin and flexible as it provides protective layer against any scratch or damage. It is considered as one of the best lamination for printing material that needs to incorporate richer product or attention.
You can easily grab customer attention by making the product packaging material design pop and if you go with gloss lamination, it is difficult to break packaging paper easily, even with many folds or movements.
While other products are being displayed on store shelves, you can make your product packaging stand out only when going for unique and distinctive packaging designs. Gloss lamination can enhance your product packaging’s shelf appeal and easily capture customer attention.
Like other finishing types, gloss lamination helps you design packaging which ultimately increases product shelf appeal and helps customers make purchasing decisions instantly.
By using gloss lamination for custom-printed boxes, you can make your packaging scratch and scuff-resistant. Without gloss lamination, there are chances that your product packaging will get damaged by scratches, smudges, and dirt.
This type of finishing is most commonly used for custom cosmetic boxes or custom-printed rigid boxes. On red, black, and blue colour packaging, there are chances that scratch occurs so it’s best to use gloss lamination on custom-printed boxes.
When you want to apply any type of lamination on your product packaging, especially gloss lamination, it will allow you to customise your packaging in the way you want. You can add textures, fonts, and packaging designs of your own choice that you think are best suitable according to your target audience and specific product packaging needs. Customisation not only helps you make your packaging stand out but also helps you try the latest and unique customisation options.
Packaging prints, fonts, and designs play an important role in making your product packaging stand out on the shelves, so you should try to make your packaging print brighter, shimmer, and more vibrant.
If you want to give your packaging a vibrant and bright appearance, you can go for gloss lamination. Gloss lamination enhances the overall aesthetic appeal by showing vibrant colours and improves the packaging print quality making it seem brighter and shiner.
Custom printed boxes with professional and slick looks instantly capture customers’ attention as compared to old & traditional custom packaging boxes. If it’s difficult for you to give your product packaging a slick and professional look, you can go for gloss lamination but the right way is that you do it perfectly.
With a professional and slick look, you not only grab customer’s attention but also get noticed at first sight. Also, you can try different textures, fonts, and custom printing designs and ensure which texture or font, your packaging will come up with a professional look.
We hope that this blog post has given you a better understanding of why you should go for gloss lamination for custom packaging needs. With gloss lamination, you can give your product packaging a sophisticated, natural, and professional look.
At YBY Boxes Australia, you can get various unlimited customisation options, finishing, printing, and lamination at affordable prices. Feel free to contact us whenever you want appealing custom printed packaging for your brand packaging needs.