Why Smart Retailers Are Turning to Bundle Packaging for Higher Sales?

The graph of the retail industry is constantly changing with new technological advancements and evolving marketing strategies. To ensure this upgrading process is mutual, smart retailers establish plans aligned with the market trends. Bundle packaging is a great way to increase sales and market their products as a bundle.

According to Shopify, 80% of consumers prefer to buy personalised experiences from brands. This included the bundles and the offers as per their requirement,

Are you a retailer? Planning to introduce something new for your brand’s consumer base? Well, then this is the right blog for you to read!

Bundle Packaging: A New Combo of Marketing Through Sales

In simple words, a bundle package, as the name suggests, is a unit of different goods in a box. This approach helps the client get a hands-on combination of the products as per the requirement.

For example, if a skincare brand makes a new serum that goes perfectly with the moisturiser for dry skin. They can make a bundle and reduce the cost. This is a win-win for both consumers and the retail businesses.

There are several types of bundling strategies:

• Pure Bundling: Only sold as a bundle, not individually.
  
  
• Mixed Bundling: Products are available individually and as part of a bundle.
  
  
• Cross-Sell Bundling: A main product is sold with complementary items.
  
  
• Buy-One-Get-One (BOGO): A promotional bundle used to encourage volume purchases.
  
  

Approach to Developing Bundles:

Like any other sales and marketing strategy, this one also deals with the human psychology of getting more at a lower cost. The following are some of the common perceptions of customers when they see a bundle offer

• Finding solutions in one place. If they are looking for related products and find them all on a single brand, that is the best!
• Potentially, bundle offers are made to feel that consumers will save money, so rather than buying separately, people prefer bundles.
• Bundles make it simpler to make a purchase. This means that shoppers don’t have to make add-to-cart decisions again and again. With just one click, they can head towards checkout.
• This marketing offer brings time restrictions and makes it more exclusive.
  
  

Does Bundle Packaging Really Boost Sales?

The main point is to think like the client and then form a roadmap that will benefit both buyers and the brand.

Here is why bundle packaging is the perfect example for this:

1. Enhanced Average Order Value (AOV)

Maybe customers think they got the discount, which they did, but still, they are spending more. As they are taking a package with more than just one product, they came to increase the cart value.

2. Clears Out Excess Inventory

If you have the old inventory products which match the best seller, selling them along with a bundle is the right idea. This way, you will not just free up the storage but also reduce the waste.

3. Product Discovery = Marketing

Think like this, how conveniently it will be for the customers to find more useful products on the same retail brand. You can also introduce new products in the bundle, and they can also become their favourite.

How to Create Effective Product Bundles

So, are you ready for your first bundle packaging of the products? Here are some points to keep in mind.

1. Complementary Products

See the products which are made for each other! Like a coffee grinder coming with a bag of coffee brands or a skin serum with a sheet mask.

2. Offer Real Deal

You can give a 10% to 15% discount on the bundle to attract them to buy the bundle rather than the individual purchase.

3. Create Themed Bundles

Create a theme to develop the interest of the customers in your bundle. This will help your client to know what is essential to use with the products. When the theme gives context, buyers will be more interested.

4. Use Eye-Catching Packaging

One of the most important things is packaging! If you know how to do the right bundle packaging, you are surely a smart retailer! Different types of colours and the product information will enhance the value of the products in a bundle.

5. Highlight the Savings

You have to make sure that whatever your buyer’s persona, they will be attracted to the deals and the discounts. This is what you need in marketing and on the product packaging as well: emphasise the savings.

Bundle Packaging for E-Commerce

Do you know that most of the retail brands which get their bundle packages from us are online businesses? This makes the role of the bundle’s strategy more essential for e-commerce. You can use technology to:

• Take the data from the AI after giving your buyer’s persona and make the bundles based on their preferences.
• If you can take the risk of experimentation, you can manually do the A/B Test and see which product is selling more.
• If you have the analytics integrated with your online shop, then it’s easy to optimise the campaign of bundles accordingly.

All The Right Reasons to Buy Packaging from Us!

As we have discussed earlier, how crucial is it for the brands to think outside the box and increase their horizons? Now it’s time to look for the practical ways, as we not only provide the suggestions but solutions as well. So if you have a plan and want to get the perfect bundle box designed, choose Your Brand Your Box Now!